Brief :
Artist statement, professional development advice, e-commerce website & online portfolio.
Maxine Clements asked me to help get her new series of oil paintings and ink drawings online. Following a 10 year hiatus, Maxine has started making art again from the studio at bottom of her garden in rural Suffolk. After some in-depth discussions about her work, her inspiration and the key aims for her creative business, we started building a simple website to act as a portfolio.
The brief was that it needed to be easy to use, clean, simple, elegant and together we came up with this : barerootroses.co.uk
For me, the most enjoyable part of the project was delving into the concepts behind the work to develop a simple artists statement.
Follow Max and her fabulous work here : @barerootroses